--- title: Fathom | HCIC 2023 | Are you hitting your target? description: Visit Fathom at the Healthcare Internet Conference to learn how we can help you hit your targets. Plus, take home some great gifts. image: https://info.fathomdelivers.com/hubfs/Background%20Image.png --- ![fathom-logo-rgb-white\_tm@2x](https://info.fathomdelivers.com/hs-fs/hubfs/fathom-logo-rgb-white_tm@2x.png?width=240&height=124&name=fathom-logo-rgb-white_tm@2x.png "fathom-logo-rgb-white_tm@2x") # what if we could help you hit your target *and* take a vacation? [ENTER TO WIN $1,000 AIRBNB GIFT CARD](https://info.fathomdelivers.com/hcic2023/?hsLang=en#hs_cos_wrapper_module_168083296987215_) # let's connect at HCIC Visit us at booth #62-63 to discover how our team can help you achieve your marketing goals. You’ll have a chance to win big and learn how our expert team can drive meaningful results for your organization.  ![GC](https://info.fathomdelivers.com/hs-fs/hubfs/GC.png?width=400&height=220&name=GC.png "GC") Join us for an insightful panel discussion: Privacy, Tracking, HIPAA, AI and More: A Panel Discussion on How Marketing Leaders Solve Today’s Challenges Amidst Near-Constant Evolution - Wednesday, November 8 - 11 - 11:50 a.m. - Diamond Ballroom # our panel ![1920px-Sharp-logo.svg](https://info.fathomdelivers.com/hs-fs/hubfs/1920px-Sharp-logo.svg.png?width=151&height=49&name=1920px-Sharp-logo.svg.png "1920px-Sharp-logo.svg") ![stanford-health-care-logo-vector](https://info.fathomdelivers.com/hs-fs/hubfs/stanford-health-care-logo-vector.png?width=200&height=61&name=stanford-health-care-logo-vector.png "stanford-health-care-logo-vector") ![penn-medicine-logo-vector](https://info.fathomdelivers.com/hs-fs/hubfs/penn-medicine-logo-vector.png?width=200&height=32&name=penn-medicine-logo-vector.png "penn-medicine-logo-vector") ###### **FATHOM COMMITMENT ![LongLine](https://info.fathomdelivers.com/hs-fs/hubfs/LongLine.png?width=260&height=5&name=LongLine.png) Want to drive results sooner?** Let’s clarify your marketing opportunity, prioritize the best opportunities for impact, and help you make, increase, and understand impact. A dedicated team of marketers—the same ones you meet during the sales process—will collaborate with you through this process.  ###### **CONNECT + CLARIFY ![LongLine](https://info.fathomdelivers.com/hs-fs/hubfs/LongLine.png?width=260&height=5&name=LongLine.png) When’s the last time you revisited your marketing strategy?** Our approach begins with you and your unique circumstances, and we do that in the Connect + Clarify stage. At the onset of our relationship, we develop a deep understanding of your business objectives, marketing, goals, and audience needs. Then, we conduct a series of discovery and diagnostic exercises to uncover opportunities to drive growth and potential barriers to progress. ###### **PRIORITZE + PLAN ![LongLine](https://info.fathomdelivers.com/hs-fs/hubfs/LongLine.png?width=260&height=5&name=LongLine.png)** Outgrown your agency’s strategic ability? It’s time to establish a clear strategy and roadmap for the future. The Prioritize + Plan stage starts with a collaborative prioritization exercise informing an opportunity inventory and impact forecast. Then we deliver a comprehensive digital marketing strategy and roadmap to illustrate where we’ll focus first without losing sight of the future state. And to establish and maintain clear momentum, a definitive Activation Plan will accompany the strategy. ###### **MEASURE + MAXIMIZE ![LongLine](https://info.fathomdelivers.com/hs-fs/hubfs/LongLine.png?width=260&height=5&name=LongLine.png)** Marketing budget down, but expectations up? After co-creating a definitive path to achieving your vision, we go to market. This is the Measure + Maximize stage and where we’ll spend the bulk of our partnership. Launching campaigns should be a moment to celebrate, so we ensure there are no surprises through a rigorous production process.  Once we’re in-market, we perform ongoing optimizations and share frequent Performance Snapshots to keep you up-to-date on what’s working, what we’re optimizing, and what’s next. And on a regular basis, we’ll have Strategic Performance Conversations to illustrate marketing’s impact on business goals, share insights to drive optimizations, and revisit the roadmap we outlined together. # we work with  marketers like you We’re digital marketing, strategy, and analytics specialists who can bring your team a critical perspective—what might work, what won’t, and what’s around the corner. # featured clients ![Green](https://info.fathomdelivers.com/hubfs/Green.png "Green") ![Image 1](https://info.fathomdelivers.com/hubfs/Image%201.png "Image 1") ![Image 2](https://info.fathomdelivers.com/hubfs/Image%202.png "Image 2") ![Group 30](https://info.fathomdelivers.com/hubfs/Group%2030.png "Group 30") ![Image 3](https://info.fathomdelivers.com/hubfs/Image%203.png "Image 3") ![Group 115](https://info.fathomdelivers.com/hubfs/Group%20115.png "Group 115") ![Image 4](https://info.fathomdelivers.com/hubfs/Image%204.png "Image 4") # we offer a  critical perspective #### What we do: • Digital Advertising • Marketing Automation • Marketing Analytics • Strategy #### Challenges we solve: • Brand and Service Awareness • Patient Acquisition • Patient Brand Loyalty • Physician Influence #### We can help you: • Set Goals • Establish Strategy • Drive Outcomes ![Mask Group 2](https://info.fathomdelivers.com/hubfs/Mask%20Group%202.png "Mask Group 2") ### ready to connect? ![fathom-logo-rgb-white\_tm@2x](https://info.fathomdelivers.com/hs-fs/hubfs/fathom-logo-rgb-white_tm@2x.png?width=200&height=103&name=fathom-logo-rgb-white_tm@2x.png "fathom-logo-rgb-white_tm@2x") Copyright 2023 Fathom® - [contact us](https://www.fathomdelivers.com/contact-us) - [privacy policy](https://www.iqvia.com/about-us/privacy) - [your privacy choices](https://www.iqvia.com/about-us/privacy/ccpa/do-not-sell) - [contact us](https://www.fathomdelivers.com/contact-us) - [privacy policy](https://www.iqvia.com/about-us/privacy) - [your privacy choices](https://www.iqvia.com/about-us/privacy/ccpa/do-not-sell)