This webinar series is for healthcare marketers interested in learning from experts and applying that knowledge to improve marketing performance. Industry and marketing experts will share actionable insights, digital marketing strategies, and emerging tools you can apply immediately to enhance your impact.
Whether you register for one session or all five, you will better understand how to gain and maintain a competitive advantage in your marketing efforts with insights, strategies, and tools proven through Fathom's work with top health systems.
Our work with top health systems provides unique perspective on the trends and insights influencing digital marketing performance. The first session of the series sets the stage for future installments and leaves attendees with actionable insights to inform their strategies.
The OCR Bulletin in late 2022 changed how health systems could reach, engage, and measure audiences. The March update only made the waters murkier. This session will focus on best practices post-OCR Bulletin including strategies, tactics, and tools leading health systems are relying on.
Economic and operational factors are leading to resource constraints for healthcare marketers. Few have the same budget in 2024 as they did in 2023; many have less. Precision is required to drive performance. Learn how top systems are increasing precision and achieving better marketing outcomes than ever despite resource constraints.
Cut through the hype to understand what Artificial Intelligence really means for healthcare system marketing teams. Understand the tools, strategies, and frameworks required to lead adoption and improve marketing performance.
Learn how and why top hospitals systems are leveraging AI for marketing today. We’ll share specific use cases, workflows, and tools you can adopt plus the considerations to keep in mind as you do.
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Jeremy has nearly two decades of healthcare marketing experience, both brand-side and at Fathom. In his eight years with Fathom, he has had the opportunity to partner with leading healthcare systems around the country, such as Houston Methodist, Sharp HealthCare, and Stanford Health Care. Before joining Fathom, he spent eight years with a top healthcare system in Cleveland. He managed various digital marketing initiatives supporting patient awareness and acquisition efforts, employee engagement, and corporate communication.
Healthcare marketing is different—and so are we.
That's why more of the country's top hospital systems choose Fathom as their digital marketing agency of record. Our strategists are experts in solving healthcare marketing challenges, including patient acquisition, brand and service line awareness, physician influence, and preference and loyalty.
We help marketing teams navigate tagging, tracking, and personalization post-OCR bulletin, understand and prove the impact of their investments, and increase the precision of their marketing initiatives to maximize performance. We view Artificial Intelligence as a tool that, when wielded strategically, allows us to amplify the results we achieve and support the adoption of AI for marketing in partnership with our clients.
We're proud to partner with organizations like Houston Methodist, Penn Medicine, Sharp HealthCare, Shepherd Center, Stanford Health Care, and UCLA Health in our work. If you're interested in partnering with Fathom, a conversation is the best way to start.
