This four-part series is for healthcare marketing professionals ready to lead change and stay ahead of what’s next. Whether you attend one session or all four, you’ll walk away with new strategies, actionable insights, and tools you can implement immediately—all informed by our work with the country’s top health systems.
While the sessions are designed to be hands-on and practical for Directors and Managers, each one also delivers the strategic thinking CMOs and VPs need to align marketing efforts with enterprise goals. If you're responsible for performance, growth, or reputation, this is your front-row seat to the strategies shaping the future of healthcare marketing.
In today’s resource-constrained environment, healthcare marketers need high-impact strategies to grow service line volume. This session explores underutilized approaches in digital targeting, search visibility, and physician outreach, offering practical guidance to align with organizational goals and accelerate growth.
In a post-GA4, privacy-first environment, healthcare marketers need more than metrics, they need clarity. This session explores how leading teams are adapting to HIPAA-compliant measurement by evolving their tech stacks, connecting fragmented data sources, and refining optimization techniques, with a spotlight on how platforms like AdVantage deliver deeper insights and smarter decisions.
AI is reshaping how healthcare marketers plan, target, and measure performance across the entire marketing lifecycle. This session highlights real-world, healthcare-specific use cases that help teams adopt AI with confidence, streamline operations, and drive better outcomes from content creation to campaign optimization.
AI is transforming how patients discover healthcare information, with critical implications for visibility and performance across platforms. This session unpacks how changing search behaviors are reshaping SEO, content strategy, and paid media and how marketers can adapt today to stay competitive.
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Jeremy has nearly two decades of healthcare marketing experience, both brand-side and at Fathom. In his eight years with Fathom, he has had the opportunity to partner with leading healthcare systems around the country, such as Houston Methodist, Sharp HealthCare, and Stanford Health Care. Before joining Fathom, he spent eight years with a top healthcare system in Cleveland. He managed various digital marketing initiatives supporting patient awareness and acquisition efforts, employee engagement, and corporate communication.
We’re Fathom, an IQVIA business. We’re the leading digital marketing agency for healthcare. The top hospitals and health systems in the country trust our digital specialists to develop and execute innovative strategies that deliver precise engagement and proven results. Our approach is grounded in deep healthcare expertise and a performance-driven mindset. We increase brand and specialty awareness, drive patient acquisition and preference, and influence physician referrals to deliver measurable impact.
