
the digital marketing agency for healthcare brands pursuing excellence
We understand what you’re trying to achieve, what success requires. That's why the best brands in healthcare trust Fathom.

healthcare is different
You need partners with track records solving the challenges unique to healthcare: brand preference, brand and service line awareness, patient acquisition, and physician relations. You need a digital agency who understands HIPAA and cares deeply about the patient experience.
That's who we are and who we've been for more than 25 years.
performance marketing services built for healthcare

Digital Advertising
We manage campaigns that generate awareness, inspire preference, and capture intent.

Search Engine Optimization (SEO)
We optimize your website and content to reach audiences, drive traffic, and win market share.

Marketing Automation
We nurture audiences, foster loyalty, and prove the value of marketing strategies.

Content + Creative
We create compelling digital experiences by marrying research, strategy, copywriting, and design.

Analytics + Technology
We integrate data sources, manage testing strategies, and help marketers demonstrate value.

AI Adoption
We help marketers understand and take advantage of the opportunity artificial intelligence presents.
client success stories
We're proud of our longstanding partnerships with leading health systems, earned by demonstrating fluency in healthcare, expertise in performance marketing, and a commitment to client success.
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Cleveland Clinic
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Penn Medicine
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Shepherd Center
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UCLA Health
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Stanford Health Care

broad partnership since 2011
We've been a trusted digital marketing partner to Cleveland Clinic across mostly SEO and marketing automation initiatives throughout the duration of our partnership which spans more than a decade. We have supported the central marketing team, physician continuing education, community hospitals, and philanthropy over that time.

learn about the results we achieve with Penn Medicine at HMPS24
Since 2022, we’ve been Penn Medicine's digital marketing agency of record. We plan and manage paid search, programmatic display, and paid social for all brand, service line, community hospital, and strategic partner initiatives. A focus of our relationship has been helping Penn Medicine’s service line marketing leaders shift from traditional to digital tactics while adopting a performance-first mindset. We’re co-presenting on this work with the Penn Medicine team at HMPS 2024 in Las Vegas.

a decade of results-oriented partnership
Since 2014, we’ve supported Shepherd Center across paid search, SEO, and marketing automation. Over the duration of the relationship, the concentration of services has evolved as our focus has transitioned from supporting physician referral efforts to digital advertising campaigns targeting potential patients and their loved ones directly.

full-service performance marketing
Since 2020, we’ve been the digital marketing agency of record for UCLA Health. Our relationship began with public health campaigns in the spring and summer of 2020 and has grown to include the planning and management of paid search, programmatic display, and paid social for all brand, service line, and community hospital initiatives. Additionally, we provide SEO, content, and marketing automation support on an ongoing basis.

eight years of performance marketing partnership
Since 2016, we’ve been Stanford Health Care's digital marketing agency of record. We manage paid search, programmatic display, and paid social for all brand, service line, and community hospital initiatives. Stanford Health Care’s Director of Web Experiences recently joined us for a keynote panel discussion at HCIC 2023 to discuss our partnership and the emerging challenges we’re solving together.
let's connect in Las Vegas
We invite you to join the Fathom team for the Healthcare Marketing and Physician Strategies Summit (HMPS), April 17-19, 2024 at Ceasars Palace in Las Vegas.
Be sure to visit us at our booth, meet our team, and attend our presentation with Penn Medicine: Performance-First Patient Marketing Maximizes Results featuring our CEO, Steve Kessen, on 4/18 at 11:30 a.m. in Octavius 21/22/23.

ready to get started?
Whether you're exploring digital agencies, considering an RFP, or could use a fresh perspective on a persistent problem, the best place to start is a conversation.
Our deep digital expertise and experience supporting health systems uniquely positions us to assist marketers like you.
