--- title: SEO Quadrant | Website Technical Audits | Fathom Digital Marketing description: Bring certainty to your SEO strategy with the SEO Quadrant. It's how we clarify focus, generate outcomes, and create roadmaps for long-term SEO success. --- [![Fathom, an IQVIA business](https://info.fathomdelivers.com/hs-fs/hubfs/IQVIA%20fathom%20Logo%20-%20rgb-1.png?width=1171&height=749&name=IQVIA%20fathom%20Logo%20-%20rgb-1.png "Fathom, an IQVIA business")](http://fathomdelivers.com) Open main menu Close main menu # insight in a week, impact in a month ## that's the SEO Quadrant™ The SEO Quadrant™ brings certainty to SEO strategy. It's how our experts work with you to clarify where to focus immediately, how to generate outcomes quickly, and what's necessary for long-term organic success. There are four areas of focus, and a prioritized opportunity inventory bolsters each so you know what to do next for the greatest impact. - **Quick Wins Review**—Insight into what's working and what's not, delivered in a week. - **Technical SEO Assessment**—Clarity into how Google's crawlers see your site so you can improve rankings. - **Content + Keyword Audit**—Distinct opportunities to increase traffic by making your content work harder. - **Competitor Analysis**—The edge you need to out-rank your competition and capture market share. ![Fathom\_SEO Quadrant](https://info.fathomdelivers.com/hs-fs/hubfs/Fathom_SEO%20Quadrant.png?width=1780&height=2000&name=Fathom_SEO%20Quadrant.png "Fathom_SEO Quadrant") ## tailored to your unique circumstances Every website is different, so no two SEO Quadrant™ projects are exactly alike. Engagements typically fall into one of three categories. To understand which is best-fit for you, consider the size of your website, the frequency with which you publish content, and the magnitude of consumer demand. #### tier 1: starter For small, but mighty teams. You might wear many hats, but you never settle. - **Website size:** 100-500 URLs - **Content themes:** 1-3 keyword groups - **Publishing:** Monthly content - **Geographies:** 1 location - **Competitors:** 3 sites $9,500 average engagement Our clients like this include: ![SEO\_ Tier 1](https://info.fathomdelivers.com/hs-fs/hubfs/SEO_%20Tier%201.png?width=220&height=220&name=SEO_%20Tier%201.png)   #### tier 2: advanced For content-focused marketers. You're publishing content regularly, and you expect stronger outcomes. - **Website size:** 500-1,000 URLs - **Content themes:** 3-5 keyword groups - **Publishing:** Weekly content - **Geographies:** 1-5 locations - **Competitors:** 3 sites $18,500 average engagement Our clients like this include: ![SEO\_ Tier 2](https://info.fathomdelivers.com/hs-fs/hubfs/SEO_%20Tier%202.png?width=220&height=220&name=SEO_%20Tier%202.png)   #### tier 3: enterprise For enterprise marketers. You're supporting digital content for a complex organization. - **Website size:** 1,000+ URLs - **Content themes:** 5+ keyword groups - **Publishing:** Daily content - **Geographies:** 5+ locations - **Competitors:** 5 sites $39,500 average engagement Our clients like this include: ![SEO\_ Tier 3](https://info.fathomdelivers.com/hs-fs/hubfs/SEO_%20Tier%203.png?width=220&height=220&name=SEO_%20Tier%203.png)   ## supported by a dedicated team of SEO experts Rob, Colin, and Larry boast over 40 years of experience helping brands like yours understand and grow their organic search presence. They have an uncanny ability to simplify a technical challenge to illustrate the marketing opportunity. Every SEO Quadrant™ project is supported by at least one of this team, and this team has access to all of Fathom's experts if and when the marketing challenges we need to tackle extend beyond the organic search space. ![230321FathomRobHosler028\_C](https://info.fathomdelivers.com/hubfs/230321FathomRobHosler028_C.jpg) ### rob hosler Director, SEO ![210615fathomchoffman0012\_C](https://info.fathomdelivers.com/hubfs/210615fathomchoffman0012_C.jpg) ### colin hoffman Manager, SEO ![210615fathomlengel0015\_C](https://info.fathomdelivers.com/hubfs/210615fathomlengel0015_C.jpg) ### larry engel Senior Strategist, SEO ## outcomes we're achieving with clients like you ![case study\_ YMCA](https://info.fathomdelivers.com/hs-fs/hubfs/case%20study_%20YMCA.png?width=220&height=220&name=case%20study_%20YMCA.png "case study_ YMCA") ![case study\_ Freightwaves](https://info.fathomdelivers.com/hs-fs/hubfs/case%20study_%20Freightwaves.png?width=220&height=220&name=case%20study_%20Freightwaves.png "case study_ Freightwaves") ![case study\_ UCLA](https://info.fathomdelivers.com/hs-fs/hubfs/case%20study_%20UCLA.png?width=220&height=220&name=case%20study_%20UCLA.png "case study_ UCLA") In pursuit of its primary goal to generate membership through its website, the YMCA of Greater Cleveland faces fierce competition in the digital space.  To support their growth efforts, we: 1. Made **immediate improvements** informed by Quick Wins and Technical Audits 2. **Captured market share** following Keyword and Competitor Analyses 3. Ensured future success by updating the **measurement and tracking framework** ![LP\_ YMCA stats-1](https://info.fathomdelivers.com/hs-fs/hubfs/LP_%20YMCA%20stats-1.png?width=350&name=LP_%20YMCA%20stats-1.png "LP_ YMCA stats-1") [YMCA Case Study](https://www.fathomdelivers.com/case-study/increasing-share-of-voice-in-competitive-market-with-foundational-seo/) We support two aspects of FreightWaves’ business: their publishing site FreightWaves.com and their intelligence platform SONAR. To drive results for each property without cannibalizing opportunity, we: 1. **Conducted Quick Wins and Technical Audits** to inform foundational improvements for both properties 2. Implemented **full-page content recommendations** for FreightWaves.com 3. **Provided** **training** for FreightWaves.com journalists 4. **Created and implemented a keyword and content strategy** for SONAR targeting potential customers ![As a result, we achieved: 26% organic pageview increase on FreightWaves.com 324% growth in keywords ranked on page 1](https://info.fathomdelivers.com/hubfs/case%20study_%20FreightWaves%20stats.png "As a result, we achieved: 26% organic pageview increase on FreightWaves.com 324% growth in keywords ranked on page 1") [FreightWaves Case Study](https://www.fathomdelivers.com/case-study/driving-quick-wins-long-term-success-with-seo-quadrant/) A site migration can negatively impact visibility and organic performance without a solid SEO foundation. To increase visibility and market share, UCLA Health needed to execute a foundational SEO approach across a breadth of websites and stakeholders. To help the UCLA Health team prepare, we: 1. **Performed a content audit** 2. **Provided technical support** 3. **Optimized on-page content** ![ As a result of the approach, we achieved: +50% search impressions +26% sessions +42% pages visited per session](https://info.fathomdelivers.com/hubfs/case%20study_%20UCLA%20stats.png " As a result of the approach, we achieved: +50% search impressions +26% sessions +42% pages visited per session") [UCLA Health Case Study](https://www.fathomdelivers.com/case-study/maintaining-visbility-traffic-during-website-migration-with-seo-quadrant/) --- ![230322FathomStandingDesk0049\_retouched](https://info.fathomdelivers.com/hs-fs/hubfs/230322FathomStandingDesk0049_retouched.jpg?width=2000&height=1333&name=230322FathomStandingDesk0049_retouched.jpg "230322FathomStandingDesk0049_retouched") ### WANT TO LEARN MORE? ## We'd love to share a sample of our work tailored to your website. ![fathom-logo-rgb-white\_tm](https://info.fathomdelivers.com/hs-fs/hubfs/fathom-logo-rgb-white_tm.png?width=130&height=67&name=fathom-logo-rgb-white_tm.png "fathom-logo-rgb-white_tm") - [Privacy Policy](https://www.fathomdelivers.com/privacy-policy/)